Gardening With Commercial Floriculture

Global Fronds In Floriculture

In the cut-flower sector, the Netherlands is the only country which derives its competitiveness from rapid innovations. Although the great innovative ability in the Netherlands has been primarily concentrated on the suppin the Netherlands has been primarily concentrated on the supply side, a change to more awareness of the demand side is clearly noticeable. Stronger vertical integration to meet the demands of consumers and retailers, more effective logistics, higher quality products and environmentally sound production facilities are all current topics. Disadvantages for the Dutch sector such as expensive taw materials and labor and a less favorable climate are compensated for by strong points such as high productivity, a tightly-knit and efficient distribution network and a wide, innovative range of products.

The country's favorable position with respect to Europe, its capacity to invest, its good infrastructure and the comprehensive knowledge and network available to the sector constitute a good seedbed for innovations. The network in which the sector is incorporated is not only vertica/ but is also increasingly developing horizontally. Although the Dutch sector also competes internationally in the area at costs, it does not depend on low costs for labor, land, raw materials and capital. Its strength is based more on its ability to innovate rapidly. This is reflected in its productivity, quality, range of innovations, high professional skill and state-of-the-art technology.

In markets where cost prices are important, the Netherlands will experience increasing competition from African countries such as Kenya, Zambia and South Africa, and from Latin America  and South Africa, and from Latin American countries like Columbia and Ecuador. 

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